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First impressions - the aesthetics
of design
If a website is to make a favourable initial
impression, then it is vital that the design incorporates
good layout, appropriate graphics, good navigation
and clear text. If your website is to entice visitors
to stay and buy your products, then it needs to
avoid common pitfalls such as flashy or large imagery,
unnecessary plugins and poor page layout. The rules
of good web page design (especially for businesses)
are geared towards making it easy for visitors and
potential customers to access your information and
buy your products with ease.
Usability - the functionality of
web design
Looking good is essential, but looks alone won't
guarantee the success of your site. A website must
provide the right type of functionality for a wide
range of people (which does not mean adding every
animation technique or the latest applications).
Adding functionality to a website involves a number
of considerations depending on your intended audience
or market. For instance, a site selling a wide range
of products would benefit from a site search facility
to help visitors to the site to locate the product
they are looking for. A Flash plug-in may benefit
a business site needing to demonstrate an agreed
process.
User access - designing for optimal
download speed
Speed is vitally important if a website is to
prevent potential customers from clicking the
exit button. On average, if a website fails to load
within the first 10-15 seconds visitors will go
elsewhere. When we design any website, we use images
sparingly and optimise imagery, code and graphics
for the fastest possible download speeds, to ensure
potential visitors obtain the information they want
as quickly as possible.
Visibility - designing for search
engine placement
Incorporating all the above components, but failing
to optimise a site for search engine ranking is
a waste of effort and money. We ensure our sites
are built with all the key components required by
search engines and our results speak for themselves.
Combining all these design elements into a successful
website solution takes skill, experience and expertise.
We have the appropriate skills and more,
with our liaison with the graphics team at basicdesign.
We look forward to hearing from you!
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What
we built...
Dixons:
effective imagery and
online quotation form
A
Class Au Pairs: Online family
and au pair regisrtration
with
comprehensive search and match functionality.
Windle
Charitable Trust: simple clean lines and effective
imagery
ERTA:
high search engine visibility
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